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Departemen Ilmu dan Teknologi Pangan - Fakultas Teknologi Pertanian - Institut Pertanian Bogor
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Dewan pembina :
Feri Kusnandar, Dr
(Ketua Departemen Ilmu dan
Teknologi Pangan)
Adhi Siswaja Lukman, Ir
(Ketua GAPMMI)

Dewan Redaksi :
Ketua :
Nuri Andarwulan, Prof. Dr
Anggota :
Hanifah Nuryani Lioe, Dr
Lilis Nuraida, Prof. Dr
Maggy T. Suhartono, Prof. Dr
Purwiyatno Hariyadi, Prof. Dr
Yunawati Gandasasmita, Ir. MAppSc

Redaksi Pelaksana :
Dede R. Adawiyah, Dr
Didah Nur Faridah, Dr
Nurheni Sri Palupi, Dr
Nur Wulandari, Dr
Puspo Edi Giriwono, Dr
Siti Nurjanah, Dr
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Korelasi Informasi Nilai Gizi terhadap Keputusan Pembelian Biskuit dan Kukis oleh Konsumen Jakarta dan Sekitarnya(Correlation between Nutrition Fact and Purchase Decision of Biscuit– Cookie Products by Consumers in Jakarta and the Surrounding Areas)

Volume 3(2) : , April 2014
Penulis : I Kadek Putra Yudha Prawira1Program Studi Magister Profesional Teknologi Pangan, Sekolah Pascasarjana, Institut Pertanian Bogor, Endang Prangdimurti2Departemen Ilmu dan Teknologi Pangan, Fakultas Teknologi Pertanian, Institut Pertanian Bogor
3South East Asia Food Science and Technology (SEAFAST) Center, Lembaga Penelitian dan Pengabdian pada Masyarakat, Institut Pertanian Bogor
, C Hanny Wijaya2Departemen Ilmu dan Teknologi Pangan, Fakultas Teknologi Pertanian, Institut Pertanian Bogor
3South East Asia Food Science and Technology (SEAFAST) Center, Lembaga Penelitian dan Pengabdian pada Masyarakat, Institut Pertanian Bogor

Institusi :

1Program Studi Magister Profesional Teknologi Pangan, Sekolah Pascasarjana, Institut Pertanian Bogor 2Departemen Ilmu dan Teknologi Pangan, Fakultas Teknologi Pertanian, Institut Pertanian Bogor 3South East Asia Food Science and Technology (SEAFAST) Center,
Lembaga Penelitian dan Pengabdian pada Masyarakat, Institut Pertanian Bogor 


Kategori : Hasil Penelitian
Kelompok : Teknologi proses
Bahasa : Indonesia

Abstract

A healthy diet can be done when the nutritional composition in the product consumed is known clearly. Today, information regarding nutrients composition in processed food products are avai- lable on the food label, particularly the nutrition fact. However, when the information is not used pro- perly, then healthy diet also can not be done properly and may impact on health conditions. Unfortu- nately, information regarding how often consumers Jakarta and the surrounding areas read the nutrition fact is still unknown yet. Moreover, whether the correlation between reading frequency on nutrition fact label and purchase decisions of biscuit-cookie products is also unknown. This study was conducted to determine those correlations. The data were collected through an online survey upon 424 respondents in Jakarta and the surrounding areas. The result showed that the reading frequency on nutrition fact label was positively correlated to the purchase decision of biscuit-cookie products (Pearson correlation 0.447), which is mean the more often read the nutrition fact tend to take the decision in purchasing bis- cuit-cookies products. However respondents were still more concern in the price and sensory charac- teristics (taste, texture, aroma, etc.) of biscuit-cookies instead of the composition and nutrition fact.



Aplikasi praktis

Hasil penelitian ini menyediakan data tentang frekuensi konsumen Jakarta dan sekitarnya dalam membaca informasi nilai gizi pada produk biskuit dan kukis. Data mengenai prioritas

pengambilan keputusan pembelian produk biskuit dan kukis juga dapat dilihat pada hasil penelitian ini. Data-data tersebut dapat menjadi pertimbangan bagi pemerintah, perusahan biskuit dan kukis, maupun instansi terkait dalam menentukan kebijakan dan strategi pemasaran produk pangan, khususnya produk biskuit dan kukis.


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